Lust Shampoo Bar featured in House & Garden Sept 2026 Issue

As Seen In NZ House & Garden Good hair, good mood, good day, and we made the cut. Our Shampoo Bar was hand-picked for NZ House & Garden’s Beauty Edit in the September 2026 issue, a roundup of new product launches compiled by beauty editor Naomi Larkin, sitting alongside some of our favourite names in New Zealand beauty. “Good hair, good mood, good day, we help you get there with these new product launches.” NZ House & Garden, Beauty Edit Why We Made the Cut Solid shampoo bars have become one of the easiest swaps in haircare: no bottle, no waste, and up to 100 washes from a bar you can slip in your washbag. Ours was formulated to prove a bar can clean just as gently and effectively as a bottle, without asking you to compromise on colour or condition. It’s built around argan kernel oil for softness and shine, jojoba and grape seed oils for moisture and nourishment, and hydrolysed wheat protein to support elasticity, so hair is left clean, soft and full of movement. It’s also vegan, cruelty-free and colour-safe, suitable for every hair type. As Featured In NZ House & Garden Shampoo Bar Up to 100 washes from one bar. Argan, jojoba and grape seed oils clean gently while preserving colour and boosting shine. $19.95 NZD Shop Now How to Use Your Shampoo Bar Wet your hair, then rub the bar directly onto your scalp and lengths, or work it into a lather between your palms first. Massage through from root to tip, then rinse thoroughly. Follow with your usual conditioner. Store the bar on a dish that drains well between washes to help it last the full 100 washes. As featured in NZ House & Garden, Beauty Edit, September 2026.

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As Seen in BeautyEQ: Our Ceramic Brush Is the Fringe Hero

Our Luxury Ceramic Brush has just been featured in BeautyEQ, one of New Zealand's most-loved beauty destinations, and we couldn't wait to share this with you.  The fringe hero that editors are loving! The Feature In her latest guide for anyone thinking about taking the plunge into fringe territory, BeautyEQ editor Trudi Brewer rounded up the styling essentials that make a fringe actually work day to day. A great round brush topped the list, and ours made the cut. Brewer praised the brush as the perfect size for fringe grooming, ideal for smoothing strands and building that all-important lift at the roots. The verdict? A genuine styling hero at a price that doesn't ask much of your wallet. "NZ brand Lust makes epic styling tools." - BeautyEQ Five Sizes for Every Look Our ceramic hairbrush comes in five barrel sizes - 25mm, 33mm, 43mm, 53mm and 65mm, so you can match the brush to your hair length and the style you're after. 25mm & 33mm for precise control for fringes, bangs and shorter styles. 43mm - the versatile everyday all-rounder. 53mm & 65mm - big, bouncy volume and smooth, sweeping waves on longer hair. Salon-Grade Quality at Home This brush is salon-grade and trusted by professionals, built to deliver salon results at home:  Heat-retaining ceramic barrel that speeds up your blow-dry, so you spend less time styling. Ionic nylon bristles that reduce frizz, fight static and add a silky shine. Ergonomic handle and snag-free design for comfortable, hassle-free styling. Vegan, cruelty-free and PETA-certified, beauty you can feel good about. Whether you're rocking a blunt fringe, soft curtain bangs, or the draped style that's everywhere right now, the right barrel size helps you keep it looking its best between cuts. Get Yours Pick the size that suits your hair, or build a little collection. Shop the Luxury Ceramic Brushes → Featured in BeautyEQ, June 2026. Read the full feature on BeautyEQ → https://www.beautyeq.co.nz/new-blog/what-to-consider-before-getting-a-fringe  

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We're in Beauty EQ! Lust Thermal Protection Spray Featured as Summer Hair Essential

We're absolutely thrilled to announce that our Thermal Protection Spray has been featured in Beauty EQ's latest article, Summer Hair Survival Guide. What Beauty EQ Had to Say Beauty EQ highlighted our Thermal Protection Spray as the solution to one of summer's biggest hair concerns: heat damage. Here's their full feature: THE PROBLEM - HEAT DAMAGE The solution: Lust Haircare Thermal Protection Spray "That combination of UV rays and heat styling tools zaps moisture from the hair and eventually causes dryness and breakage. This New Zealand hair brand offers a leave-in treatment formulated to safeguard your strands from hot tools, protecting up to 240°C (the heat setting on most hair straighteners). It's made with a potent blend of botanicals, including hydrolysed soy protein to strengthen locks, ginkgo biloba leaf extract to guard against heat damage, ultra-nourishing argan oil and grapefruit extract to refresh and revive the hair." Our Thermal Protection Spray isn't just about creating a barrier, it's about actively strengthening and nourishing your hair while protecting it. Here's what makes it special: Heat Protection Up to 240°C Whether you're straightening, curling, or blow-drying, our formula creates a protective shield that guards against damage from tools reaching up to 240°C, the temperature of most professional styling tools. Hydrolysed Soy Protein This powerful ingredient penetrates the hair shaft to strengthen from within, helping to repair existing damage while preventing future breakage. Ginkgo Biloba Leaf Extract A botanical powerhouse known for its protective properties, ginkgo biloba helps shield hair from environmental stressors and heat damage. Argan Oil Often called "liquid gold," argan oil deeply nourishes and moisturizes, leaving hair soft, smooth, and manageable. Grapefruit Extract Refreshes and revitalizes the hair while adding a subtle, uplifting scent that makes styling a pleasure.   How to Use Your Heat Protectant Spray Getting the most out of your Thermal Protection Spray is easy: Shake well before use - This ensures all the nourishing ingredients are perfectly blended For best results: Apply to damp hair - Spray directly onto towel-dried hair, then blow-dry before using straighteners or curling irons Alternative method: Apply to dry hair - If you're not blow-drying first, you can also spray directly onto dry hair before heat application Spray evenly - Hold 15-20cm from your hair and mist from roots to ends for complete coverage Style with confidence - Proceed with your heat styling, knowing your hair is protected up to 240°C Choose Your Perfect Size We know that great hair care should fit your lifestyle, which is why our Thermal Protection Spray comes in two convenient sizes: 175ml - Perfect for everyday use at home, this size will last you through countless styling sessions 80ml Travel Size - Your on-the-go essential! TSA-approved and perfect for weekends away, holidays, or keeping in your gym bag Don't let summer heat damage stand between you and your best hair! Shop Now! Read the full Beauty EQ article: Summer Hair Survival Guide

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Lust Featured Twice in Verve's Best in Beauty 2025!

We’re excited to share that two of our product ranges: Lust Xtra Care and Nude By Lust Lipsticks, have been featured in Verve Magazine’s Best in Beauty 2025. Lust Xtra Care: Best in Beauty Hair Products 2025 Like all Lust haircare, this line is powered by botanicals, free from harsh chemicals, and designed to elevate your daily routine. From leave-in treatments and anti-frizz serums to hydrating masks, every product delivers salon-grade results you can see and feel, right at home. Nude By Lust Lipsticks: Best in Beauty Makeup 2025 A luxurious collection of vegan and cruelty-free lipsticks available in 15 stunning shades, crafted to complement a range of skin tones. Every lipstick delivers vibrant pigment, long-lasting wear, and conditioning comfort. At Lust, we develop every product with a simple goal: to create clean, effective formulas that deliver salon-quality results at home. We listen closely to your feedback and use it to keep improving. Recognition like this is a nice moment to pause, but what drives us every day is making haircare and makeup that work, feel good, and earn a lasting spot in your routine. xx The Team at Lust Haircare  

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