Spring is in the hair! 

The winter weather can bring a formidable assault on hair of transforming vibrant strands dryer than usual, leading to increased brittleness, a surge in breakage and visible split ends.

The culprit? A combination of dry air both indoors and out, relentlessly stripping away precious moisture. Moreover, the lack of humidity in the air exacerbates frizz and promotes frustrating static electricity, making hair difficult to manage and prone to tangles.

The scalp, often overlooked, also suffers, becoming susceptible to dryness, flakiness, and uncomfortable itchiness.

The cumulative effect is hair that can appear dull, lifeless and feels significantly rougher to the touch.

But fear not, for the saga of winter hair is nearly over and there are lots of ways to put the ‘spring‘ back in your hair from the comfort of your own home.

Trim Those Ends

An easy and fast way to make your hair look healthier and feel stronger is to get a haircut. Or, at least, cut the ends as after a long winter, your hair likely has some split ends.

Incorporating the Lust Ends Repair Balm into your aftercare hair routine is great way to maintain healthy ends as it is designed to seal the ends and safeguard against further damage.

Embrace the Power of Deep Conditioning

Incorporate the Lust Hydrating Mask into your weekly routine. Infused with effective botanical ingredients including Shea Butter, Blackcurrant oils and Aloe Vera Leaf extract, this deep treatment with repair, smooth and deliver moisture to thirsty, damaged hair.

Apply the mask to cleansed, towel dried hair to ensure it absorbs all of its goodness and take time to massage and distribute it evenly. Wrap your hair in a warm towel or simply leave the product on for at least five minutes to allow its nourishing ingredient to deeply penetrate and do its job.

Rinse hair thoroughly using lukewarm water finishing with a quick blast of cold water to seal those cuticles and lock in all of that goodness.

Cold Water Rinse – Fact or Fiction?

Have you ever been told to end your hair washing routine with an icy blast of water to help seal those cuticles for ultimate shine and frizz control?

Have you ever tried this method and then just as you have gone to apply your aftercare leaving products a whisper of doubt creeps in: "I just slammed those cuticles shut with that icy water… will my leave-in even work now? Will it just sit on top, unable to penetrate and do its magic?"

Fear not, for your hair ritual is indeed working in perfect harmony!

Think of your hair cuticle not as a locked vault after the cold rinse, but more like a set of tiny, overlapping shingles on a roof. When warm water and conditioner do their work, those shingles lift slightly, inviting moisture and nutrients in. The cold water is simply a signal for those shingles to lay flat and compact once more, effectively trapping all that goodness inside the hair shaft that your warm-water routine just allowed in.

So, when you reach for your leave-in conditioner or product, you’re not trying to force it into an impenetrable barrier. Instead, you're now applying it to a wonderfully smooth, sealed surface.

Your leave-in product isn't primarily about deep penetration at this stage; it's about providing a protective layer, adding shine, taming frizz, and offering continuous nourishment on and around those now-closed cuticles.

In essence, the cold rinse prepares the perfect canvas – smooth, sealed, and ready – allowing your leave-in to perform its very best, locking in the existing moisture and adding its own protective, beautifying benefits without a hitch.

Far from being ineffective, your leave-in becomes even more efficient, gliding effortlessly and encapsulating your hair in a shield of goodness that helps maintain that healthy, vibrant look all day long.

So, embrace the chill - your hair will thank you.

Thirty Minute Makeover

Giving your hair a deep treatment and/or refreshing your colour can make big difference to how you look and feel and the great news is that you can achieve both of these within the comfort of your own home easily and within minutes!

Lust Colour Masks, enriched with Argan Oil, are designed to refresh tone and add colour to natural or coloured hair while simultaneously hydrating and repairing.

Available in Violet, Red, Copper, Peach, Rosewood, Rose Gold, Ice Blonde, Chocolate, Smokey Grey and Cool Natural, each mask will deposit intense pigment into hair. These can be applied to clean wet or dry hair and left on for between 2 to 10 or 15 minutes depending on your desired intensity. Rinse until the water runs clear and style as normal.

Your hair will be left looking and feeling refreshed, vibrant, deeply conditioned, smooth, and shiny.

If you are looking to make a bolder change our Semi-Permanent Colour range could tick the box!

This collection consists of 19 fun and bold colours with the only limit being your imagination. Literally! Because all of the colours can be intermixed, allowing you to create your very own colour to suit your style and vibe.

These can also be applied to clean wet or dry hair depending on your desired intensity and left to process for a minimum of 30 minutes.

Your semi-permanent colour can last anywhere from 3 to 30 days, allowing you the flexibility to change and update your colour as often as you like!

Consider Different Products

As spring arrives, it's the perfect time to transition your hair care routine towards lighter products. The shift from dry winter air to increased humidity means your hair needs less heavy moisture and more breathability. Rich and heavy products that protected strands in colder months can now weigh hair down, leading to a greasy look or lack of volume. Instead, opting for lighter formulas helps prevent buildup, allows for natural movement, and maintains bounce.

The Lust Leave in Treatment is a lightweight mist designed to deeply moisturise, repair and protect hair without weighing it down while the Detangling Spray, also a lightweight mist, helps to reduce frizz, lock in moisture and keep hair tangle free.

These types of products provide necessary nourishment without sacrificing lightness or making hair appear flat.

Last But Not Least

It has to be said, as well as external care internal care is just as important. So, ensure you’re drinking plenty of water and maintaining a balanced diet, as hydration and nutrition are foundational for healthy, resilient hair ready to flourish alongside the season.

xx

The Lust Haircare Team