Embrace your curls like never before! Your natural texture deserves products that truly understand what curly hair needs – not generic solutions that leave you fighting frizz and searching for definition.
Whether your curls are loose waves that need gentle enhancement or tight spirals craving intense moisture, Lust Haircare have you covered with 100% vegan and sulfate-free formulations that actually deliver results.
Why Your Curls Need Special Care
Here's the truth: curly hair has a naturally uneven oil distribution, making it thirstier for moisture than straight hair. Those gorgeous bends and curves that make your hair unique also make it more vulnerable to dryness and breakage.
Our Curl-Loving Ingredient Philosophy
When creating our curl range, we carefully selected premium ingredients that work in harmony with your natural curl pattern:
- Moisture-Rich Natural Oils: Our signature grapeseed oil (found in multiple products) delivers lightweight hydration without the heaviness, while marula oil and shea butter provide deep nourishment where you need it most.
- Botanical Powerhouses: Aloe vera soothes and calms frizz across our range, while rosa centifolia adds gentle conditioning. Rosemary leaf oil keeps your scalp healthy and adds natural shine.
- Plant-Based Protein: Our hydrolyzed soy protein strengthens your curl structure without compromising our vegan values – because strong curls shouldn't come at the cost of your principles.
- Antioxidant Heroes: Unique additions like ginkgo biloba and blackcurrant oil protect your curls from environmental damage while delivering essential nutrients.
The Lust Haircare Top 10: Your Ultimate Curly Hair Essentials
1. Lust Curl Shampoo & Conditioner
The Foundation of Every Great Curl Routine. This isn't just cleansing – it's curl transformation from the very first wash. Our sulfate-free formula delivers deep hydration while gently removing buildup, and the matching conditioner improves elasticity to help your curls bounce back stronger than ever. Perfect for: All curl types looking to establish a curl enhancing haircare routine.
Customer Reviews:
- "It's a constant battle with my eight-year-old and her long curly hair – this product is amazing! Most products weigh it down, but she has beautiful curls now."
- "Love it works well and smells great."
- "Absolutely lovely product."

2. Lust Curling Cream
Wave goodbye to frizz and hello to soft, touchable curls with natural movement. This nourishing leave-in treatment enhances your pattern without the crunch. Perfect for: Anyone seeking frizz free curls with a natural looking and feeling definition.
Customer Reviews:
- "Very impressed with the curling cream, easy to use and lasts all day. Added to damp hair and just scrunch the hair."
- "I applied just a small amount of this cream after the shampoo and conditioner for curly hair and it dried into lovely, soft curls, with no crispiness."
3. Lust Curl Defining Brush

The Gentle Game Changer. A uniquely designed curl brush featuring specially shaped edges that help create separation to enhance your natural curl pattern with every stroke. Working in conjunction with flexible nylon bristles that glide effortlessly through the hair, gently detangling, resulting in defined and smoother, silky, bouncy curls. Perfect for: Wet or dry styling of curly, wavy and coily hair.
Customer Reviews:
- " Love this brush. My hair comes out with lovely curls instead of frizz. It looks like I have had a perm. Just as good (if not better) than the other hair brushes that cost 3 x the price. Very good purchase. Thank you Lust Haircare”
4. Lust Curl Travel Pack
Never Compromise Your Curls. Wherever You Go! Same incredible formula, travel-friendly size. Because gorgeous curls shouldn't be a vacation casualty. Perfect for: Curl enthusiasts who refuse to settle for hotel shampoo.
5. Lust Hydrating Mask
Deep Hydration for Thirsty Curls. When your curls need intensive care, this is your go-to rescue treatment. Packed with ginkgo biloba and blackcurrant oil, it deeply nourishes and strengthens from root to tip. Perfect for: Dry, damaged, or chemically treated hair needing intensive repair and hydration.
Customer Reviews:
- "Great product leaves hair soft and hydrated. The longer you leave it on, the better the result."
6. Lust Hair Beauty Cream
Continuous Improvement. A leave-in treatment that boots hydration, improves moisture retention, and strengthens strands without weighing them down. Perfect for: Ongoing moisture maintenance, curl definition and protection.
Customer Reviews:
- "Gorgeous product, my hair loves it!"
7. Lust Detangling Spray
No More Morning Hair Battles! Infused with jojoba and avocado oils, this lightweight spray makes detangling less painful and effortless while locking in moisture and adding shine. Perfect for: Anyone who dreads detangling time (especially parents!)
Customer Reviews:
- "💯 recommend this product"
8. Lust Styling Cream
A Great Alternative for Thicker Hair. Create any look you want with this slightly richer, multi-tasker. It hydrates, protects, controls frizz, and gives definition – all while maintaining that natural, touchable feel. Perfect for: Versatile styling without compromising curl health.
Customer Reviews:
- "No Frizz! It's a miracle!"
- "So much better than gel. It styles without leaving that bad residual mess in your hair and it’s so soft. You don’t need much it’s fantastic"
9. Lust Anti-Frizz Serum
Say Goodbye to Frizz. This weightless shine serum tackles humidity head-on, tames frizz, and cuts your styling time in half. A few drops, maximum impact. Perfect for: High-humidity days, quick touch-ups and dry ends.
Customer Reviews:
- "Love this product. Makes my hair feel amazing."
10. Lust Coco Brush
Wet or dry detangling made simple. Made from sustainable coco husk and recycled materials, this brush features flexible soft bristles and a double-curve design that follows your scalp's natural shape for comfortable, effective detangling. Perfect for: Detangling wet or dry hair and pain-free brushing.
Customer Reviews:
- "Wonderful hairbrush"
- "Love this so gentle!"
- "My hair reaches my knees. It is also very fine and tangles easily. Yesterday I was given one of these Lust untangling brushes. First thoughts, very cool looking ...tried it and it was almost miraculous. What would have taken me half an hour was done in minutes. Seriously easy. Seriously impressed."

Your Curl Success Strategy: Application Tips That Actually Work
Start Smart: Always begin with wet hair after gently pressing out excess water with a microfiber towel or old t-shirt. Setting the curl pattern to wet hair is great for achieving optimal definition and hydration because there is room for the product to be absorbed into the hair shaft which will lock in moisture and lead to more consistent and defined curls as it dries.
Section for Success: Divide your hair into workable sections – this ensures every curl gets the attention it deserves and prevents product buildup.
Master the "Praying Hands" Method: Smooth product down each section with your palms pressed together, encouraging curl clumps and even distribution.
Night Protection: Invest in a silk or satin pillowcase or use a silk bonnet to maintain your curls overnight. Your morning self will thank you.
Finding Your Perfect Match
Fine, Wavy Curls (2A-2C): Start with our Curl Shampoo & Conditioner, add the Detangling Spray for easy management, and finish with our lightweight Styling Cream.
Classic Curls (3A-3B): Start with our Curl Shampoo & Conditioner and build your routine around our Curling Cream and Hair Beauty Cream, with weekly Hydrating Mask treatments for optimal moisture.
Tight Curls & Coils (3C-4C): Start with our Curl Shampoo & Conditioner and focus on intense hydration with our Hydrating Mask and Hair Beauty Cream, plus the Anti-Frizz Serum for humidity protection.
Why Should You Choose Lust Haircare?
What makes our range stand out among other curly hair products? It's our understanding that every curl has different needs. From our curl specific collection to our intensive hydrating treatments and styling products, our entire range is sulfate free and designed to work individually, mixed and matched or as part of a complete system allowing you tailor your very own curly hair routine.
The Bottom Line: Your Curls, Your Rules!
Every curl journey is unique, but one thing remains constant – you deserve the best products for curly hair that work as hard as you do to love and care for your natural texture. Our range isn't just about managing your curls; it's about celebrating them.
Ready to join the thousands of New Zealanders who've transformed their curl game with Lust Haircare? Your best curls are waiting.
Visit our website to explore the full range and start your curl transformation today.
xx
The team at Lust Haircare







